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This stratum of targeting allows businesses to shoehorn their ads to particular audiences, increasing the likelihood of generating clicks and conversions. Unmatched of the unparalleled features of Google Advertizement Electronic network is its ability to retarget users who have got previously interacted with a business's web site or app. By victimisation cookies and trailing pixels, businesses tail end render ads to users World Health Organization rich person visited their web site or app merely did not pee-pee a purchase, increasing the chances of converting those users into customers.
This retargeting characteristic is highly effective in driving conversions and increasing Return on investment.
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